Downtown Initiative

The Downtown Initiative is an effort spearheaded by the Economic Development Downtown SouthboroughCommittee, to revitalize Southborough's Downtown and bring back the vibrant heart of Southborough. This is a community development effort that will bring more local options and opportunities to Southborough's residents.

Southborough residents responded to a 2017 survey indicating overwhelming support for improvements to Downtown, including dining and shopping, beautification, and connectivity.

The EDC set out with creating a Downtown Initiative Subcommittee that examined issues related to zoning, infrastructure, land availability and use, and business development specifically in the Downtown Village Business District.

The Subcommittee made recommendations to implement zoning changes, infrastructure improvements, and business development opportunities associated with the revitalization of the Downtown Village Business District. These recommendations were based on results of the Urban Land Institute Study performed in May 2018.